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Presenting
Canterbury Tails Books
and Chaucer the Dog


 


“A must read for anyone 
who desires to manage 
their staff more effectively.”
 

                        – Edward Piegza, President & Founder, Classic Journeys

All Hands on Deck
Choosing the Right People 
for the Right Jobs

Richard Warner

“Richard Warner hits the nail on the head! 
I simply could not put this book down.”
 

      – Susan Giroux-Cohen, Director - Human Resources, U.S. Genomics

“Don't make your next hire -- or accept 
your next position -- without reading 
All Hands on Deck. Highly engaging 
writing -- I didn't want to stop reading!”
 

                                               – Karen J. Marchetti, Senior Vice President, 
                                                  Strategic Marketing and Advertising Inc.

“Like a private consultation with a seasoned entrepreneur/psychologist/ship captain/comedian. Now that's value!”  
                          – Dale Steele, President, Public Market Group

Navigating the choppy waters of employee relations is much easier if you know what general type of person each of your employees is. Veteran business owner Richard Warner uses 
the metaphor of a voyaging ship and its crew to identify six workplace personality types
Explorer, Navigator, Captain, 
First Mate, Crew Member, and Stowaway
and teach managers how to assemble a sea-worthy set of shipmates.

The lessons of All Hands on Deck apply whether you manage five workers, or 500, and whether your ship of commerce is a lone craft or just one vessel within an entire corporate fleet. 
Baby Boomers or Echo Boomers, it doesn
t matter. Richard Warners nautical analogy works regardless of your employee demographics.

Drawing on his own experience with everyone from Stowaways to First Mates, the author offers hope (and humor) for managers facing even the stormiest of employee situations.

ISBN 978-09707825-40; 136 pages; Index. List price $14.00. Library and bulk order discounts available from the publisher.

ORDER  TODAY AT AMAZON.COM!

MEDIA ENQUIRIES
Jennifer Pimentel
(603) 769-0766
Jennifer.Pimentel@thearmariumpress.com


Raking in the Dough
Real-World Advice for Making a
Sales Career in Specialty Retailing
Eddy Kay

In his third title in the Good News About Retailing series, Eddy Kay shows the sales teams at independent retail stores how to thrive in a superstore environment.


Thriving in the Shadow 
of Giants

How to Find Success as an Independent Retailer
Eddy Kay

Eddy Kay delivers a critical message all specialty retailers need to hear if they want to succeed!”  
                       – Randy Beck, International Music 
                          Products Association

“This book is timely with no 
abstract concepts, just practical guidance for getting your 
business in high gear again.”
 
     – Randy Strunk, Creative Sales & Marketing

 International speaker and retail trainer Eddy Kay teaches you how to use the big-box retailers’ marketing power to your own advantage… to recognize and exploit business opportunities the superstores ignore… to create an environment where service is an attitude, not a job… and much more.

In Thriving in the Shadow of Giants, you’ll meet such successful independent specialists as an appliance retailer who decided it was smart business to open up shop across from Wal-Mart… and a music store owner (pictured on the cover) who’s been thriving for more than three decades by embracing the attitude that “continuous change keeps you fresh, creative, and bright.” Today’s retail giants offer you, the specialist store owner or manager, an unprecedented opportunity to shine. With real-world examples and plenty of humor, Eddy Kay shows you how.

ISBN 09707825-00; 136 pages; Index. List price $20.00. Library and bulk order discounts available from the publisher.

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Take Charge!
A Manager's Guide to Specialty Retailing
Eddy Kay

Take Charge!  is a good read – with a marking pen always within reach – but the chapter on ‘To  Commission or Not to Commission’ makes the book worth twice the price, whatever the cost.”  
            – Bill Quinn, author of How Wal-Mart Is
               Destroying America (and the World)

“Destined to become the manager’s bible! It is one I will recommend to 
all new managers – as well as experienced ones. It has certainly become my personal management handbook.”

             – Sheila Moore, ECLIPSE by Fujitsu Ten

 Eddy Kay continues his lessons for success in a superstore environment with Book II, teaching independent specialists how to thrive in the shadow of the retail giants by assembling and inspiring a winning team. Featuring all-new material and humorous anecdotes to support Eddy Kay’s timely, practical advice, Take Charge! includes the series’ trademark Specialist Spotlights – profiles of successful retailers who are already putting into practice the lessons in this book.

Outdoor sports retailers, a wireless phone expert, children’s booksellers, a music specialist, a custom hardware shop owner… Throughout these pages, you’ll meet independent retailers just like you who are taking charge of their employees, their stores, and their futures. With Eddy Kay’s expert guidance for getting your business in high gear, you’ll soon agree there’s plenty of good news in retailing today.

ISBN 09707825-27; 128 pages; Index. List price $20.00. Library and bulk order discounts available from the publisher.

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All rights reserved.